E-commerce · Branding
A Shopify Plus flagship store that gave a fast-growing fashion label a checkout as premium as its clothes.
The challenge
Aurum was scaling fast but their off-the-shelf theme couldn’t keep up — slow product pages, a clunky checkout, and no room for the editorial storytelling the brand is known for.
Our approach
We rebuilt the store on Shopify Plus with a custom theme, a streamlined one-page checkout, dynamic lookbooks, and app integrations for loyalty and reviews — all tuned for speed and conversion.
“A Shopify Plus flagship store that gave a fast-growing fashion label a checkout as premium as its clothes.”
The results
+52%
Conversion rate
+38%
Average order value
1.9s
Store load time
-27%
Cart abandonment
Our store finally feels as considered as our collections. Revenue per visitor jumped almost overnight.